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Mission Statement


“Customers are more important than profit”

My name is Dorian Hendrie and I started 'It Must Be Green' predominantly to give customers what they are looking for and not solely to make money. My belief is that If I succeed with the former - I'm hoping I will also succeed with the latter!

About It Must Be Green


“Our goal is to bring knowledge about environmental products to our customers to help them make a more informed decision”

a 1) aBring knowledge to our customers to help them make an informed decision
a 2) aShow our customers what products are out there to help them achieve this
a 3) aHelp our customers learn about their own environmental impact on the planet
a 4) aPromote local ethical and environmental companies with similar views to It Must Be Green

About This Website


In these pages you will find plenty of useful links to other web sites and organisations that It Must Be Green are sure will help you learn more. Shortly we will be offering a newsletter and a blog - so please stay in touch and let the team at "It Must Be Green" know what more we can do to help you

The Beginning


As the founder of It Must Be Green, I used to work in IT for companies such as Microsoft. However, there came a point when I could no longer stand the greed or desire to make money at any cost - treating customers just as money making objects with little regard for what they actually needed. I started speaking to friends and family and soon realised that I wasn’t the only one to feel this way. Why couldn’t one have a small business that deals ethically and morally - treating its customers and suppliers fairnly and decently? This was the purpose behind It Must Be Green - and I hope you the customers feel the same way as I do. However - only time will tell!

Price Promise


It Must be Green never knowingly charges more for any of our products than you will find anywhere else.
If you find an identical product more cheaply, we will try our hardest to match that price.

Our Promise

To all our customers, It Must Be Green promises:

  • answer phone calls or e-mail enquiries within 24 hours
  • offer a no quibble 30 day £ back guarantee
  • treat our staff well and pay them a fair wage
  • treat our suppliers well and pay them a fair price
  • We hope you find this acceptable, but if you have any problems in the course of doing business with It Must Be Green, please don’t hesitate to contact us at: complaints@itmustbegreen.co.uk

    All the staff here at It Must Be Green thank you for your custom and support of our customer policies.